You would not let a total stranger walk in from the street for a tour, even if he politely knock first. Your home is your territory. Quite naturally, you feel very protective of this environment and the furnishings and objects you value. Once you place your home on the market, it is normal to feel [...]

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In many ways, Home Sellers and Home Buyers share a similar experience. Both are in a time of transition, letting go of a dwelling and certainly experiencing some level of disruption. In addition to this, both sellers and buyers must make sense of the details and information that comes to them from all directions. At [...]

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The Internet opens up unlimited avenues to investigate the market and Real Estate agents prior to placing a For Sale sign in front of your home. This is a great way to prepare and acquire knowledge, but it cannot provide the sort of hands-on expertise you might get from a real professional who has experience [...]

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Many people assume that winter is a lousy time to sell a home and try to hold off until spring. It is true that in spring, some biological and psychological clock seems to ring in a sense of abundance and hope. Sellers feel confident they will sell, while buyers feel confident they will find their [...]

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You may feel discouraged if your listing expires and your home has been on the market for several months with apparently no buyer in sight. Giving up will not lift your spirits or improve your chances, and continuing with the same strategy could yield the same results. Re-thinking your decision to sell? Don’t give up. [...]

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In order to sell properties, a Real Estate Agent must be licensed in the state in which he or she works. Licensure is based on rigorous standards of education and experience. Furthermore, Real Estate agents must subscribe to a strict code of ethics which reaches beyond state law. Doctors and lawyers must adhere to a [...]

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When do we catch the selling bug? You know the feeling. Selling is not at the forefront of your mind, or at least you do not perceive it to be. You wake up every day and naturally step into the usual and comfortable routine. Everything about your home fits snuggly around your activities and personalities. [...]

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If you happened to read my previous article, you might not be surprised to see home buyers show up at your door scrapbook in hand. How can you be certain that your home matches their vision? A gazillion factors come into play. The person who buys your home lands at your door due to an [...]

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A while ago, I tuned in to a fascinating interview on a Montreal radio station (Radio Canada) regarding the level of satisfaction of business clients and the impact on the popularity and success of a business venture. According to an elaborate survey conducted by Leger Marketing Firm, a Montreal firm, 13% of clients who are unhappy with services [...]

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Only a few years ago, when anyone used to word “media”, our minds almost inevitably conjured up images of paparazzi and the evening news. Media was simply something outside of us, a sort of accumulation of photographs, film footage and opinions, packaged and handed out as a finite product. Today, we talk about “social media” [...]

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