CAT | Home Staging & Marketing

Jul/11

20

Make your Home Search Engine Ready

A recent conversation with a colleague led to further investigation and brainstorming. We were discussing how finding the right words for our audience can be a bit tricky. If that were the only concern, it would not be much of a challenge, but social media bring a new perspective to the picture: positioning. In short, [...]

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Jun/11

16

Selling During Allergy Season

Allergen-free, antimicrobial synthetic turf – Install it in your backyard, and you can eliminate most of the allergens and truly enjoy the great outdoors… without birds, butterflies, flowers and everything else that makes the Vermont landscape unique and enjoyable. An allergy is an increased sensitivity to ordinarily harmless substances. The symptoms associated with allergies occur [...]

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Jun/11

3

Random Thoughts About Price

We take price very personally; perhaps a bit too personally at times. You know how much you paid for your home, how much of an upgrade it was from your former residence and all the tender loving care you have poured into it over the years. You are a hard worker who likes to keep [...]

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May/11

20

It Begins at the Curb

“How did I get here so fast? I don’t even remember crossing town”. You are certainly familiar with the sudden feeling of arriving at your street corner and realizing your remember nothing of the road between the office and your destination. We come and go each day on a journey of work, errands and activities [...]

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What do you do for fun? In which local athletic events do your children take part? Where do you go for an evening walk? What is it about Waterbury, Stowe, Morristown, Elmore, Hyde Park, Johnson, Cambridge or any other Lamoille County community you may happen to live in that you fell in love with as [...]

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May/11

4

Set the Stage – Color Staging

Most home sellers instinctively know that a clutter-free home is far more likely to appeal to buyers. De-cluttering is the number one home staging strategy. It requires time and a good sense of organization, but usually little, if any, investment. When preparing your home for the market, keep in mind that we, humans, are animals [...]

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Apr/11

21

The Language of Flowers

In spite of all contrary evidence, it is spring. Increasingly, radio talk shows’ feature professional horticulturists who share tricks of the trade and ideas for serious and amateur gardeners and flower enthusiasts. If you are selling your home and think you do not have time for the garden or flowerbeds, think again. Landscaping and flowers [...]

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Feb/11

7

How Motivated Are You? – Part 1

Although their circumstances may differ, home Sellers and Home Buyers fall into similar categories of motivation. For instance, both may have a sense of urgency following a job transfer, changes in income or household. On the other hand, buyers and sellers alike may simply wish to test the market. While this provides more latitude for [...]

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Feb/11

4

Vacant or Empty?

Q: We just put our house on the market. Though it is a three-bedroom house, the rooms are small and with furniture in them they appear even smaller. We plan on moving out in a few days. Should we remove all the furniture to better show the space or should we leave some behind to [...]

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Jan/11

11

Should I Stay or Should I Go?

You would not let a total stranger walk in from the street for a tour, even if he politely knock first. Your home is your territory. Quite naturally, you feel very protective of this environment and the furnishings and objects you value. Once you place your home on the market, it is normal to feel [...]

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